By Always Wear Red founder, Mychael Owen
British luxury street style fashion brand Always Wear Read has created 50 limited edition knits – never to be made again. Featuring the comfiest, one-off, hand knitted 100% merino wool jumpers and scarves, the collection is all gender neutral and has been carefully curated to suit every body of every shape and size.
The Always Wear Red knits are carefully made by a small team of hand knitters in England and Scotland with no two pieces the same.
Founder Mychael Owen launched the brand in 2016. Red being symbolic of its British heritage – something which Always Wear Red boasts with its selection of high-end pieces. The British designs are classic, seasonless and last a lifetime, making the knits a perfect capsule addition to any wardrobe.
Mychael’s vision was to move away from the fast, mainstream fashion culture, creating a brand slower and kinder to the planet. Each piece is made by just one hand knitter and takes an average of 12 months to hand knit and finish. Waste is true-zero, and everything ever hand knitted is in the collection – even the very first, perfectly imperfect prototypes.
Always Wear Red knits are available to buy online with prices for jumpers ranging between £390 to £990 and £240 to £490 for scarves. 10% of all sales go to Make it Wild, a project focused on protecting the environment – a cause that is in line with Always Wear Red’s sustainable values.
Mychael says: “When I launched Always Wear Red, I wanted to create a fashion brand that was as un-fashion like as possible. Unlike other brands, our priority isn’t making thousands of items, or making a huge profit. It is creating clothing and accessories that are the best of the best. We wanted to challenge the norm in the industry and create items that last for a lifetime and can be passed down between generations to wear, share and when required, repair. Once the 50 unique hand-knits are sold, we will never make more. This is a one-off collection using the best materials in the world and made by the most talented knitters in the world too. No machines, no mass production, no waste.”