Internet Marketing (also called web marketing or e-marketing) is a branch of advertising that is concerned with promoting services and products over the internet. Digital marketing is only one part of this but it is an important aspect. It is all about creating and developing promotional strategies and methods that attract customers to your business and increase your sales. This form of online marketing includes Search Engine Optimization (SEO), social media, banner ads, Pay per Click (PPC), and many other techniques. If you are interested in pursuing a career in Internet marketing, there are many options available for you.
One way to start with internet marketing is by creating your own web-pages or websites. Most website creation software will allow you to create your own webpage, which may be in a number of formats including. Flash, pdf, wmf, webrtc, or jpg. You can choose the format that best suits your site and your company’s requirements. Some web-masters also provide templates for free, or charge for customized banner ads and text ads on their pages.
Another way to get started with internet marketing is through Search Engine Marketing (SEM). SEM involves the use of paid or displayed advertisements on search engine results pages (SERPs). SEM includes search engine optimization (SEO), paid placement, and paid inclusion. If you are familiar with other forms of online advertising including print and television advertising, SEM may seem similar but SEM is much more targeted.
There are a variety of ways to monetize a website or web page through SEM including pay per click (PPC), pay per play, and cost per impression (CPM). Pay per click is when your ad is displayed on Google when a searcher types in a query related to your product or service. Pay per play is a pay per performance kind of internet marketing and is usually associated with display advertising. CPM is the most popular form of SEM as it allows advertisers to choose the rate of how often an ad appears or is shown to a potential customer. Generally, CPM rates are set by the advertiser and are negotiated beforehand.
Video ads have exploded as one of the most effective ways to attract customers. Video ads consist of two parts. The first part is a brief video ad that describes the product or service and the second part consists of an advertisement. When a visitor watches a video ad, most of the time they will click on the video to learn more or watch the full advertisement. This has created a unique opportunity for internet marketing businesses.
Native Ads may appear as pop-up ads, which are ads that load directly on a web page without the users clicking on any links or viewing any content. These may appear on web pages across the internet. They are not internet marketing advertising. Traditional marketing techniques like pop-ups and ads shown by other web pages may appear on your website as pop-up ads or in contextual advertising when users enter certain keywords into the search engine. Internet marketers can find ways to create ads that appear in your website when potential customers are searching for information related to your business.