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Home Finance Research reveals UK banks still need to win consumer trust around data protection 

Research reveals UK banks still need to win consumer trust around data protection 

by uma

 

The report from global, cloud-led, data-centric software company NetApp also reveals the consumer desire for in-person interaction when banking, with 71% stating they would like human advisory for banking services.

Last year, NetApp released research which found that consumers trusted their banks to protect their money, but not their data. 80% of Brits stated that they feel their money is safe at their bank, but only 66% feel the same when it comes to their personal data.  

A year on, worryingly, the sentiment remains the same. 78% of respondents from the UK agree that their money is safe at their bank, whereas only 60% feel the same about their personal data. 

Trust is the biggest barrier to adopting new technologies, with consumers globally still preferring to speak to a human rather than an AI-based chatbot. UK consumers most value an in-person relationship, with almost half still preferring to go into a bank’s branch (46%) to access information or services 67% are afraid their personal account data may be stolen by criminals if they use third party providers.

London, 19th May 2022: NetApp, a global, cloud-led, data-centric software company, today

 reveals that a year on, UK consumers still do not trust their banks to protect their data. 78% of Brits say they feel their money is safe at their bank, but only 60% feel the same when it comes to their personal data.  

The survey of 1,200 consumers across the UK, Germany, France and Spain, Switzerland and the Netherlands found that whilst convenience is crucial, security concerns and a dislike of AI-based services are barriers to technology adoption in the financial services sector. 

“In the UK we’re continuing to see increasing consumer adoption of online services across the Financial Services industry. It’s now standard to have the convenience of online banking and associated services at our fingertips. However, when it comes to the most important financial decisions there is still a significant demand for in-person face-to-face services,” said Martyn Wilson, Head of UK Financial Services Sector, at NetApp. “This suggests UK consumers don’t feel automated services such as chat bots or Robo-Advisors meet the level of service they require for some of their most critical needs. It’s clear that more innovation is needed to build trust between UK consumers and automated financial services technology.” 

Virtual world  

In the current economic climate and with the spiralling cost of living, consumers want convenient services that give them more control, reflecting post-pandemic lifestyle changes. Many have adapted to online-first methods for almost everything, from shopping to virtual counselling. The financial services sector is no different. As we navigate living with COVID, UK customers are now comfortable with virtual banking and the overwhelming majority (72%) prefer to access information or services from their banking provider via their website.  

Trust is an issue for UK banking services 

Despite convenience being key, consumer trust in online banking continues to be an issue when it comes to financial services. NetApp’s survey reveals many UK consumers still feel held back from the convenience of online banking with almost half (48%) saying that if they knew more about the safety of online banking, they would start to use it or use it more often. In addition, while 82% of UK consumers like the convenience of paying through a third-party provider such as PayPal or Apple Pay, 67% are afraid their personal account data may be stolen by criminals if they use third party providers. 

UK values in-person financial services over convenience 

In all countries surveyed people preferred to talk to humans, but the UK came highest, with 73.5% of respondents ranking an in-person face-to-face service as the most important when it comes to making serious banking decisions. 

Despite Which? finding that 4,911 bank branches have closed since 2015, the survey found that almost half of UK consumers still prefer to go into a branch (46%) to access information or services and a chatbot was not seen as any replacement for human contact – it found that

voice chatbots were low on the preference list. 

 

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