HOW SMEs CAN INCORPORATE AMAZON’S SUCCESSFUL PRICING TACTICS INTO THEIR OWN STRATEGY
Amazon has a relentless commitment to the customer experience – everything it does is guided by its goal to be the most customer-centr..
Business
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Monetizing your Bliss
By: Eric Lochtefeld As a successful entrepreneur for twenty-five years, I often get asked what it takes to become wealthy at one’s cra..
Opinion
The future of sustainable and real time travel experiences through virtual reality with Craig Bunyan, Lead Creative Technologist at Seymourpowell
As a result of the pandemic, we have seen a massive increase in demand for more localised travel, and in some cases virtua..
Business
Perfecting team dynamics in a 7-star environment
By Roger James Hamilton, CEO and Founder of GeniusU and creator of Talent Dynamics. The hospitality industry is staffed by some of the..
Business
Attract Customers to Your Online Boutique Using Instagram
There is no denying the importance of having an online ecommerce channel these days. Because of the pandemic, e-commerce shopping has ..
Business
Product Authenticity and Transparency – More Than Digital Buzzwords
If you’re a luxury brand, here’s what you need to know By: Cyrus Gilbert-Rolfe, MD EMEA & Oceania, EVRYTHNG If you’re a luxury bra..
Technology
Social Media Innovations in 2021
By: Harvey Morton, Digital Expert and Founder of www.harveymorton.digital Writing about social media trends is a dangerous business. T..
Business
How A/B testing can improve customer service and drive acquisition
Christi Alvarez; Growth Strategist; Cro Metrics It was the French philosopher, Emile Chartier who said; “Nothing is more dangerous tha..
Business
SEO and marketing. One and the same.
By: Natalie Weaving There isn’t a year gone by when I haven’t heard SEO is dead. The funny thing about that i..
Business
How to launch a new brand that delivers purpose
By: Mieke Evans, Senior Account Manager at sport for social impact consultancy thinkBeyond, explores the best ways for new..
Business