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Home Business Introducing Byway, a Brand New Flight-Free Travel Company Where the Journey Is the Star of the Show

Introducing Byway, a Brand New Flight-Free Travel Company Where the Journey Is the Star of the Show

by maria gbaf

New travel start-up accelerates the move towards flight-free travel and helps combat over-tourism

London, – Built during the current pandemic, while the brakes have been on global  travel, travel startup Byway has created a new type of slow, hyper-personal holiday, taking travellers  off the beaten path by train, boat and bike. After offering early access to its holidays between the two  lockdowns, Byway is now ABTA bonded and poised to launch when the current lockdown lifts.

Byway is on a mission to build a post-Covid world in which flight-free holidays are normal, and a vibrant  travel ecosystem flourishes away from the beaten path. It aims to accelerate the transition to  sustainable leisure travel and draw tourists away from airport hubs suffering over-tourism to the  wonderful places in between, boosting local economies. With rail travel accounting for just 14g of CO2 per passenger mile, compared to 285g for air, you could get the train from London to Edinburgh and  back five times and your carbon footprint would still be lower than if you flew there.

This social and environmental mission has just won Byway £100k from Innovate UK’s Sustainable  Innovation Fund, which invests in ground-breaking clean growth projects to develop new  technologies, secure and create new jobs, drive productivity and tackle climate change.

Chair Dr Ian Campbell, Innovate UK Executive said: “In these difficult times we have seen the best of  British business innovation. The pandemic is not just a health emergency but one that impacts society  and the economy. Byway, along with every initiative Innovate UK has supported through this fund, is  an important step forward in driving sustainable economic development.”

Cat Jones, Founder and CEO of Byway, said: “I raised a few eyebrows in March when I left a wonderful  job to found a travel startup the week lockdown was announced – but now is actually the perfect time  for Byway. Holidays built around delightful experiences away from the crowds have never been more  needed, and lockdowns have shown us the environmental recovery that’s possible when we stop  flying. We’re really excited to have an opportunity to catalyse a sustainable recovery for the industry,  supporting local businesses away from traditional tourist hubs and bringing flight-free holidays to the  mainstream.”

Researching and booking slow travel trips yourself is complicated and confusing. Knowing where and  when to go, which tickets to buy and where to drop your bags is hard enough, especially now with

openings and closures changing weekly – and now travellers also need to consider the headache of  replanning or cancelling trips if changing travel restrictions affect them.

Byway packages up a complete ABTA-protected trip, built around customer (and pet) preferences, in  a few clicks. Customers can adapt their schedule while they’re away, and if government restrictions  mean the trip can’t go ahead, Byway issues one complete and immediate refund. Round the clock  Covid-travel assistance has been developed to keep in constant contact with travellers using  WhatsApp to avoid local lockdowns and provide last minute tips based on openings or closures.

Promising endless inspiration for local hotspots, hidden viewpoints and awe-inspiring detours Byway’s  emphasis is on experiencing the world by travelling through it, rather than flying over it. Trips are  currently available across the UK and France, including Yorkshire, the Scottish Highlands and the West  Country, as well as France’s Alsace region and Corsica.

Byway holiday packages start from £198 per person for three nights based on two people sharing,  including travel and accommodation. To book, visit the website