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Home Featured International Women’s Day: Alhan Almdani, WOLF

International Women’s Day: Alhan Almdani, WOLF

by Staff GBAF Publications Ltd

International Women’s Day: Alhan Almdani, WOLF

Alhan Almadani, is Head of Communications at WOLF, working at its office in Amman, Jordan. 

Alhan has been working at WOLF, a British start-up – which operates its business in the Middle East, with offices in Jordan, London and Newcastle – for over four years. She is currently Head of Communications at WOLF.

WOLF’s Qanawat app, the unique community platform for the Middle East, which offers users the opportunity to enjoy and create entertaining audio content, shows and programmes, was developed for Arabic speakers only, so it made sense to have a regional office in Amman, Jordan.

The company is proud that over 50% of its workforce in Amman is female; something that bucks the regional and local trend. Until 2022, the workforce gender split in the Middle East showed only 19% were women; one of the lowest percentages in the world.

It also showed that only 15% of the labour force was female in Jordan, notwithstanding Jordan boasting one of the highest regional female literacy rates, thus highlighting the struggle that women face when vying for jobs against their male counterparts. 

WOLF is determined to be part of the story to improve gender parity in the technology sector in the region.

Global Banking & Finance interviewed Alhan to discuss her education and employment journey so far, and to get her views on gender parity in the region.

Where and what did you study?

I have a Bachelor’s Degree in Linguistics, which I gained at the Jordan University of Science and Technology.

What was your first job after university?

After I graduated I worked as a logistics officer at a local automotive company.

How and why did you get into communications?

To be honest, I was chosen by communications, not the other way around! I quickly understood the importance of communication in every work situation, especially in what I currently do. The ability to effectively convey messages and promote offerings, especially in the virtual landscape, is a skill and a talent that I have learned over the last few years.

Did you find it more challenging to get a job because you are a woman?

Not really; I feel like I was lucky enough to get a job at an progressive company like WOLF, where they embrace gender diversity positively, something I think exists in the tech sector generally.

What made you choose WOLF to work for?

WOLF is a business that champions women in tech and shows commitment to diversity and inclusion. I’ve met fantastic people here and learned a lot from them, making it a truly fulfilling experience for me.

How has your career at WOLF evolved?

I have worked in the Amman office for almost four years. I started my career at WOLF as a Communications Officer and then spent a couple of years gaining hands-on experience, honing my leadership abilities until I was given the position of Head of Communication in July 2023.

What’s your average work day?

An average work day at WOLF is always busy, but definitely productive. I lead a department, which brings thrilling challenges between meetings, brainstorming sessions, daily tasks related to comms scheduling, reviewing and approving daily deliverables, and coordinating with other departments. 

Do you think things are changing with regards to more women gaining employment in the region and Jordan?

Yes, positive changes are being observed, especially in Jordan, with more women gaining employment. This is very encouraging and will only enhance the employment market and opportunities for the next generation.

What things do you love about working at WOLF?

Working at WOLF is quite unique for a number of reasons. The first of which is the opportunity and the space provided for us as employees to develop our abilities and learn without fear of criticism. Secondly, the welcoming environment, which gets you excited to wake up every morning and go to work with a smile on your face. 

Do you feel that WOLF champions its female employees ?

In order to promote equality and empowerment, WOLF is committed to providing its female workers with the resources they need for career development, whilst cultivating a positive work environment. I’m proud to be a part of a company that empowers women and offers them a healthy environment to grow and become leaders in their field of expertise.

What are the challenges for women in Jordan with regards employment parity?

Some women aren’t fortunate enough to find their ideal job and are definitely still facing obstacles in achieving the goal of employment equality, notwithstanding advancements. There are still challenges to overcome, such as breaking biases and getting fair representation in senior positions, but there is gradual change happening.

What is it like working in an office that is 50% female – bucking the national trend?

Working in an office that is 50% female is empowering and unique. It reflects WOLF’s commitment to diversity, creating an environment where everyone’s contributions are valued, regardless of gender. So many female employees in our Jordan office highlights the company’s inclusive culture, ensuring women feel fully empowered in their roles, which span technical, content, communications and community support jobs. 

What’s your view on how much women should consider the tech sector in Jordan?

I think women should seriously consider the tech sector in Jordan due to its potential for growth and innovation. By encouraging more women to enter this field, Jordan can harness diverse perspectives and talents.

What would you tell your younger self with regards to education and employment?

I would advise my younger self to embrace continuous learning and stay open to unexpected opportunities.

What are your employment hopes for the future?

My employment hopes at WOLF involve continued growth within the company. Contributing to innovative work, developing skills, and being part of the company’s continued success in the region and beyond.