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Home Technology Authenticity is the future of social media, with MyIns leading the way

Authenticity is the future of social media, with MyIns leading the way

by Uma
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The latest innovation in social media apps has arrived, it’s time to get to know MyIns. 

Mirroring how we socialise in the real world, MyIns, the latest addition to the social media world, allows us to create our own unique digital worlds.  The app was launched in May 2022 and its soon to target its first million users.

Founded by entrepreneur twins Arian and Alberto Zandi, the game-changing app is developed to work for the user, not the other way around. 

The Spain born co-founders believe their new tech launch will change the way we use social media and allow users to create more natural and authentic content.  

MyIns, short for ‘My Inner Circles’ champions the user, founded with the belief that technology should be adapted to people and not the other way around. 

Once you have created an account on the app you can use it to create ‘Ins’, these are your inner circles. These can be for any type of group, whether it be work, friends, family, housemates – the list goes on.  

All groups are invite only, giving users the ability to stay private and share instant messages and live stories in a safe space. The groups also include a collective group feed in which members can share photos and videos. All this content is interactive, with users liking, commenting, and sharing experiences and the best of times with each other, while keeping the privacy of each group to their members.

By being able to be selective with who you choose to share different content with, the content created and shared is genuine and real, without boundaries. In the real world, you wouldn’t choose to share the same image with your best friend and boss, so why should social media work any differently? 

The app is financially backed by a number of prestigious investors who strongly believe that social media is headed into revolving around more intimate, private and controlled spaces. This alternative way of socialising digitally is sure to become the mainstream.  

The Co-Founders Arian and Alberto comment:

“We don’t use the big social media apps as we don’t think it’s a natural way to share your life and experiences with thousands of people you barely know.”

“MyIns has been designed to as an authentic and healthy way of socialising in the digital space, mirroring how we would interact with different groups of people in real life. We really do believe this is the way forward for social media and we’re really excited for the public to start using MyIns.” 

MyIns is a free app, available now on iOS and does not display ads to its users or boost any sponsored content.