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Home Business Trespass partners with Akeneo to build brand-rich product experiences across its own and 3rd party channels

Trespass partners with Akeneo to build brand-rich product experiences across its own and 3rd party channels

by Uma
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British outdoor clothing, footwear and equipment retailer, Trespass, will partner with Akeneo, the global leader in Product Information Management (PIM) and Product Experience Management (PXM) solutions, to build brand-rich product experiences across its sales channels, while delivering operational efficiencies.

Built on a passion for adventure and the great outdoors, Trespass was founded in 1938.  From its origins of manufacturing work uniforms from its warehouse in Glasgow, it soon evolved to produce its own ranges of anoraks and waterproof jackets.  Today, it is one of the UK’s most successful outdoor clothing retailers with its ranges spanning from walking boots to outdoor furniture.  Operating over 300 stores internationally, it now exports to over 60 countries globally, whilst also selling through a network of wholesale customers, including Next, Very Group and Millets, as well as Direct-To-Consumer (DTC) through its own eCommerce site.

Having built and launched its new digital wholesale platform in 2021, Trespass recognised the need to centralise the tracking, cleaning and storage of product data that could serve all of its channels – from B2B, to international through to its UK eCommerce website.  

With its teams operating in product information silos, often using different systems and processes for product data and with limited data flow between departments, it was creating duplicated work and operational inefficiencies when taking products to market.  And this was a challenge made all the more complex by the number of SKUs, which currently stands at 9,000+, and when product labels then needed to be translated into 15+ languages for international orders.  

Seeking to unify product information and to give it a single source of truth for product data, Trespass partnered with Akeneo.  Using Akeneo’s PXM solution, Trespass can reduce time to market and boost productivity by offering a dedicated platform for all product information while streamlining internal processes.  The technology also allows the outdoor clothing retailer to centralise product information and quickly measure product data quality and consistency, while driving improvements in product information and online visual merchandising to deliver compelling, consistent, and personalised product experiences across all of its sales channels and touchpoints.  It will also enable the brand to deliver brand-rich product experiences across its resale partners, delivering consistent messaging and brand values to its customers, even when they shop on 3rd party platforms.

Kenneth Wiggins, Product Manager at Trespass, commented: “Instead of people working on islands, Akeno’s brought everyone together so they can now collaborate quickly and easily on one platform.  I can already see great improvements in the speed to market, both across web and through our marketplaces – it currently takes us between 30-40minutes to launch a product at the moment, but this is quickly improving.”

“And, through a collaborative approach and onboarding workshops, the Akeneo team has been able to help us get the most out of the solution in a short period of time, as well as encouraging adoption across all of our teams.  We’re only at the tip of the iceberg as to how far we can leverage the solution,” he added.

James Barlow, Director UK&I at Akeneo, commented: “Trespass was founded on adventure – and it wants to take its customers on a journey of brand discovery whenever and wherever they shop – be it on its own website or through its network of stockists.  By centralising product data and having a single source of truth for product information, Trespass can ensure it delivers the immersive, brand-rich experiences that will drive up sales and long term loyalty, all while helping it operate more efficiently.”