Experts reveal the UK’s most popular candle scents for autumn, and how these scents make us feel
- Online interest for ‘candles’ peaks in mid-September the UK with four times as many Google searches than in mid-June, and 64,000 searches on average every month
- The most popular autumn candle scents across the UK include sage, pomegranate, fig, lavender and ginger
- Interior expert explains the benefits of using candles in the home, and which scents are best for each room in the home
According to Google Trends,* online interest for candles quadruples in mid-September, as Brits rush to make their homes as cosy as possible in preparation for the chillier months ahead. With an average of 64,000** Google searches every month across the UK, Brits are faced with an array of options to choose from when it comes to the candles used to fragrance their homes.
To take some of the confusion out, installation experts at ConservatoryLand spoke with Sylvia James, interior designer at HomeHow, to better understand the characteristics and benefits of each of the UK’s most popular autumnal scents.
Top 5 Autumnal Scents in the UK
Explaining why scented candles are so popular with Brits, Sylvia says: “Scented candles create a soothing effect on the human body and mind. The act of smelling scented candles can help to stimulate the limbic system, which is a part of the brain associated with emotions and memories.
“Scented candles can promote the release of hormones such as dopamine and serotonin, which can help to regulate our moods. In addition, candles are also great for helping us feel warm, relaxed, and cosy.”
| Rank | Scent | Searches |
| 1 | Sage candle | 165,000 |
| 2 | Pomegranate candle | 60,500 |
| 3 | Fig candle | 49,500 |
| =4 | Lavender candle | 40,500 |
| =4 | Ginger candle | 40,500 |
| =4 | Cinnamon candle | 40,500 |
| =5 | Clove candle | 33,100 |
| =5 | Amber candle | 33,100 |
| =5 | Bonfire candle | 33,100 |
- Sage
Sage was revealed as the UK’s favourite autumnal scent, with more than 165,000 Brits searching for this scent every month across the country. As a scent most well known for its medicinal and cleansing properties, sage also has a range of therapeutic benefits too. In the home, Sylvia says that “Sage candles provide a warm, woody scent – perfect for creating a cosy ambience.”
- Pomegranate
With less than half as much online interest, but still more than 60,500 Brits looking for these candles online, pomegranate is the UK’s second favourite autumnal scent. According to Sylvia: “Pomegranate provides a beautiful, fruity, floral scent that fills the home with sweetness. When combined with scents such as patchouli and sandalwood, it can mimic the scent of walking through a gorgeous, opulent garden filled with flowers. This makes it the perfect autumn scent.”
- Fig
Across the UK every month, just under 50,000 Brits search for both fig scented candles. As a scent more associated with warmer weather, Sylvia suggests that “Fig candles emit the essence of hazy summer days, making them the perfect candle scent to carry you through the autumn months as the weather starts to become cooler.”
For the full list, visit: https://www.conservatoryland.com/blog/the-uks-favourite-autumn-candles/
The Best Scents by Room
Following from the autumnal scents with the most search interest across the UK, Sylvia has also made suggestions for five additional scents that are popular around this time of the year, as well as which rooms in the home these scents would be used best.
Entrance Hall – Sage
“You want people to feel comfortable and easy when entering your home so you want to choose a scent that is not too ambitious. Sage is a perfect option for this”, says Sylvia.
Kitchen – Vanilla
“Vanilla is a sweet scent that can bring up memories of the summer days of eating vanilla ice cream. If you’re someone that lives for the summer, you’ll likely enjoy reminiscing with the scent of vanilla during the autumn months. Sylvia adds: “Yummy scents like vanilla work well in the kitchen. Because of this, other scents such as cardamom and gingerbread work well in this room too.”
Living room or conservatory – Gingerbread
“Gingerbread is a popular treat around autumn and winter, and it’s something that a lot of people associate uniquely with Christmas time. This is what makes gingerbread a very popular scent during autumn, as it acts as a reminder that Christmas is on the way. This floral and warming scent would work best in a living room or conservatory,” says Sylvia, “as would cinnamon or pomegranate.”
Dining Room – Pomegranate
“Pomegranate is a great option for the dining room as this gives off a sweet, fruity smell that can help to invite people to want to sit and enjoy a meal in the room.”
Bedroom – Bergamot
Sylvia says: “Bergamot is a very aromatic scent that helps to uplift the senses and relax the mind. This has been dubbed a very popular autumn scent due to its relaxing and strong, fragrant scent. Because of the relaxation and romance created by this scent, it would work best in the bedroom, as would either lavender or amber.”
For the full information on the most popular autumn candle scents in the UK, please visit ConservatoryLand’s blog now.
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