By Christine Beattie, Co-Founder, TestDriving 50 (Market Research and Reviews)
When Australian fashion designer, Belinda Jane Keehn first considered making comfortable and stylish loungewear, it had to be all about getting the right fit – both physically and ethically.
BJ’s PJ’s are not only about supporting our best assets and making us all look and feel more sexy, they are fast becoming the leisure wear of choice in the slow fashion uprising in Australia. And rightly so.
Creating a clothing brand that guarantees a cleaner planet takes passion, creativity and a lot of hard yakka. So what made Belinda Jane so determined to change the criterion of couch wear Down Under? It stems from an all out fervour to end fast fashion. Having worked in the garment industry for over 20 years, BJ (as she is known to her friends) witnessed first hand the adverse effects of those enslaved to sweatshops, and the consequences of non-biodegradable landfill from excessive fabrics and clothing on the environment. The harmful toxins and chemicals used in the daily processing of garments also left BJ with serious skin sensitivities and allergies. She set about creating a more sustainable way of designing and manufacturing organic, comfortable and timeless pieces that could be worn every day and yet, would last a lifetime.
BJ’s PJ’s inspire both women (and men) to feel more confident wearing the full range as loungewear, leisure wear, pyjamas and let’s face it, Zoom wear! All products are made from pre mium quality four way stretch organic cotton and are free from bulky and unflattering waistbands, irritating drawstrings, buttons and zips. BJ has added deep, slimline pockets for sleekness and practical simplicity. The fully adjustable straps and supportive Justine Cami ensures “the girls” are kept snug without metal wires and the free flowing, feminine style of the Kylie Cami and Adele Dresses mean it’s all about the swing and no cling!
Working from home has become the norm, and we all know there isn’t any kudos in being caught short on a video call when you’ve been running the company from under the duvet all morning. The BJ’s PJ’s organic cotton fabric will support you during sleep and in your finest hour. So if you don’t quite make it out of bed in time for that call, no sweat, you’ll still look fresh as a daisy when the focus is on you.
With BJ’s PJ’s, men’s Liam Long Pants are all about strutting your stuff in style and practical com fort so please, let’s steer away from the daggy trackky dacks! And if that summer breeze makes you feel fine, slip into the sexy Sammy Short Shorts with no middle seams or perhaps the Nikki &
Mikey Lounge Shorts with their loose fit leg, seam free gusset and flattering choice of colours and team it up with an organic cotton cami or T-shirt to match, or mix it up for contrast.
From humble beginnings, BJs’PJ’s is now not only a proud member of the Australian Fashion Council and the Ethical Made Easy global fashion directory, BJ has also received various awards including Best Eco Ethical Loungewear Brand 2020, the Best Handmade / Original Product from Women with Altitude 2020, Fashion Business Excellence 2020 from Ausmumpreneur as well as featuring in numerous fashion and lifestyle magazines.
So remember, you’re not only investing in an award winning brand; the BJ’sPJ’s range is ethically Australian made from GOTS & OEKO-TEX certified fabrics. This means, you can remain cool, calm and conscientiously collected however you chose to wear this revolutionary Aussie slow fashion sensation.