- UK based tech firm 0xArt launches the first curated exhibition of physical fine art to be purchased via NFT Deeds
- Fine art is now accessible through blockchain and NFT technology as the world moves into the era of Web3
- 0xArt leads the way in democratising a traditionally closed-off luxury art world, making it available to a wider audience in both the physical world and the metaverse
London, 13th March 2022 – Following the much-anticipated London preview of its collection – 0xArt launches the first set of physical artworks available for purchase via NFT Deeds. The official sale opens at the SXSW Festival in Austin, Texas from the 13th March.
Art enthusiasts as well as budding collectors will be able to purchase the artworks through 0xArt’s sale platform using Ether (ETH). The initial set of artworks includes paintings by Warhol, Jasper Jones and Invader (the “French Banksy”).
The sale will run for a limited period from 13th – 20th March, where the physical artworks will be marketed and traded as NFT Deeds – legally binding ownership certificates, which can be traded on the Ethereum blockchain network and can be exchanged for the physical artwork at any time.
The collection, Pioneers, will feature as part of Blockchain Creative Labs (BCL) NFT Gallery (BCL_NFT_Gallery), at Trinity Hall, located in the heart of the festival. The gallery will showcase NFTs, blockchain and Web3 through a series of installations and interactive experiences.
The BCL_Web3_Exchange will bring together a panel of experts from across the tech and entertainment sectors, including John Swarbrooke, Modern & Contemporary Art Specialist at 0xArt, for a series of fireside chats, discussions and debates about the future of blockchain and the metaverse.
All artworks are on exclusive contract to 0xArt during the exhibition period, with the contracted collection totalling $6m USD in value.
Carlo del Mistro, CEO at 0xArt says:
‘We are tremendously excited to be launching our first set of physical artworks at this year’s SXSW Festival. We are so fortunate to have artwork from some of the greatest artists of the last century to share with our customers.’
‘0xArt is leading the way in exploring bold new ways to blend the blockchain with creativity. NFT Deeds are poised to transform the art world, making the traditionally exclusive world of fine art collecting accessible to a wider audience of art afficionados, in both the physical world and the metaverse.’
Scott Greenberg, CEO of Blockchain Creative Labs says:
‘Blockchain, NFTs and the metaverse will be driving themes of SXSW this year, and we look forward to welcoming guests to BCL at 5th and Trinity to share ideas, debate best practices, learn from one another, and together help pave the path forward for the industry…while having a lot of fun during the process.’
‘Since launching Blockchain Creative Labs last year, SXSW has served as an important mile marker for our company as a time and place where we would host the creative and tech sectors to bridge together traditional media and Web3.’