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Home Business Is it too late for your business to enter Web3?

Is it too late for your business to enter Web3?

by Staff GBAF Publications Ltd


2022 was the year we saw major brands and industry leaders such as Google, Starbucks, Tiffany & co., Nike and Coca Cola leveraging the NFT and Web3 market. Some of you may wonder, how or why they have decided to take this leap into such an exclusive space which is most likely difficult for their general audiences to understand.

The truth is, this is an industry worth over 11 Billion Dollars and as its impact spreads, will only continue to grow. NFTs have allowed brands to elevate their marketing and loyalty programs through new-age interactive engagement with their audiences. Marketing is no longer aimed at just selling products, but creating immersive experiences which build brand awareness and customer loyalty. These corporations are able to penetrate this lucrative market whilst making it accessible to their Web3 curious customers through dedicated teams, budgets and advisors. 

The Web3 Dilemma

Of course, not all companies have the time, resources and knowledge to understand and implement this new and emerging technology. Although big name brands such as Gucci have figured out their niche in this market, most businesses will not know how to navigate this space and how to extract value from NFTs and Web3 industry. As the internet progresses and reaches new heights, it is important for companies who want to leverage new revenue streams, to understand this technology and how to utilize it for the future success of their businesses. Many Open Innovation leads have begun to be put under stress to incorporate the Web3 space with their service offerings despite not understanding the industry. 

Create value with Web3 for your brand

Niftyz, an innovative no-code minting platform for businesses and content creators backed by industry titan Animoca Brands, want to open doors towards Web3 for companies and individuals who do not have the privilege of previously knowing and experiencing this space. Which is why they have developed the Web3 Open Innovation Champion program.

Kick off 2023 with this 2 week fully funded, practical program for brands to future proof their products, service offerings and growth. The remote program is led by industry veterans who will guide you through essential knowledge and processes associated with NFTs. They will present a range of use-cases, NFT accreditation, and guide you through a demo day in which you will present your NFT creation (either for your brand or a company of your choice).

There are only 30 spots per cohort, so apply as soon as possible, more information is available below.

Why apply?

As PWC mentioned in their latest ‘Crypto Unicorns’ report:

‘You don’t have to be a crypto expert, but someone in your company should be — and you and other key decision makers should understand the basics and keep an eye on the underlying technologies and economic forces’.

Web3 can be a daunting place to navigate. New tech solutions are created and launched on a daily basis but as the report claims:

…if you wait until the dust settles, you may be left behind. Consider low-risk, low-cost investments (such as NFTs) to help build institutional familiarity.

This is why Niftyz created the Web3 Innovation Champion program.

Their CEO, Sara Simeone says: ‘We want to power businesses and their workforce to independently navigate this constant wave of innovation. This hands-on program supports companies who believe that NFTs and Web3 can improve and in some cases, revolutionize their product, service offerings, and internal processes. Future-proofing the growth of their business units’.