By Alice Chang, CEO and Founder of Perfect Corp.
AR and AI technology is a powerful tool for fashion brands that are looking to captivate and entertain consumers. This season at London Fashion Week, the power and importance of digital innovation was at the forefront, as luxury brands and designers turned to technology to create immersive live shows. As we look to the future, technology will have a significant impact on the holistic shopper journey and is a must-have for brands and retailers looking to effectively engage consumers.
Technology Attracts New Shoppers with the Power of Shoppertainment
Consumers today have high expectations, and with increased competition in the market, it can be challenging to win and retain their attention. Shoppers ultimately want to be entertained, and when brands provide fun experiences, shoppers have a reason to remain on a brand’s website or spend time in-store. AI/AR technology such as virtual try-on can help brands to better engage shoppers along the shopper journey. Virtual try-on technology can deliver true-to-life results, allowing shoppers to try on different products in seconds to find the perfect look. What’s more, virtual try-on technology allows consumers to play and discover new offerings from their favorite brands. It provides customers with an interactive and exciting medium to shop and explore.
Technology Can Increase Consumer Purchasing Confidence
When it comes to high value purchases such as luxury items, it’s crucial that shoppers feel confident about the items they are choosing to invest in. This can sometimes be a challenge when shopping online, as we are often only reliant on images and product descriptions. However, through the implementation of AI/AR technology, shoppers can virtually try-on luxury items and see various styles come to life. Virtual try-on technology is now so advanced that consumers can not only visualize how the product will look, but through features such as ambient lighting simulations, and realistic material reflections, shoppers can get a greater understanding of an item’s fine details and finishes, which is especially important in the luxury jewellery and fashion space.
At Perfect Corp, our award-winning AgileHand™ Technology delivers precise virtual try-ons for rings, bracelets, watches, and more. This advanced technology features cutting-edge Physically Based Rendering (PBR) which ensures hyper-realistic digital product renderings and allows consumers to try-on and experience products in real-time, while moving their hand and viewing the product from various angles. Through this advanced technology, shoppers are therefore able to make the most informed decisions when making luxury purchases. This leads to an overall more impactful shopping experience and greater customer satisfaction.
The consumer demand for luxury is on the rise and there are huge opportunities for brands in this category to capitalise on the benefits of AI and AR technology. With accurate and true-to-life results, fashion, beauty and jewellery brands can ensure that their customers are receiving an engaging and seamless shopping experience. This not only makes shopping simple and hassle-free but also increases purchasing confidence while providing a fun consumer experience. As the retail industry continues to evolve, technology will only become more essential to create impactful, entertaining experiences for consumers.