Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
Home Business Heightening awareness of the MENA region’s innovative potential

Heightening awareness of the MENA region’s innovative potential

by Uma Rajagopal
iStock 1057509614

To master the challenges that face the world regarding the topics of sustainability, geopolitical safety and social justice, it is of crucial importance to have a holistic approach and consider different perspectives. Political actors and business leaders from Europe and America will be pushed to broaden their horizons and establish cooperations with others from around the world.

While Asia has developed into an important business partner, one must say something different about the African continent. The lack of awareness does a great injustice to local political and economic progress. The Middle Eastern and North African (MENA) region has seen a great deal of economic potential being used to develop countries and businesses. Communicating these developments is of great importance to establish countries in the MENA region as valuable partners for future collaborations.

Having this goal in mind, TBD Media Group (TBD) is proud to present the “50 MENA Leaders” campaign. The campaign consists of a series of case studies and interviews and will be hosted on Gulf News. TBD wants to give leading companies from the MENA region a platform to present past accomplishments and provide their visions for the future. The campaign heightens the awareness of the significant innovative potential that resides in the MENA region.

TBD’s CEO Paolo Zanini describes the motivation behind the campaign as follows:

“Politicians and business leaders from Europe and the United States of America have been focused on their own regions for way too long. In our current, ever-changing environment, it is important to gain new insights. By highlighting leading visionaries from the MENA region, we hope to encourage an exchange of ideas and strategies and the creation of new business relationships.”