Purveyors of the finest caviar to open site in South Kensington in November 2022
London fans of Petrossian will no longer have to visit a restaurant or order online to get their fix of Petrossian’s iconic caviar and other delicacies when the Parisian experts open their first London boutique, deli and restaurant this November, just in time for the run up to the festive season.
This will be the first permanent UK location of the beloved Parisian institution, and will occupy the street-level space at 6 Fulham Road in South Kensington right opposite the iconic Michelin building. The aesthetic will echo the beautiful teal-blue exterior of the original Paris location.
The new SW3 boutique will display Petrossian’s century-old spirit of sophistication and savoir-faire to the full. Knowledgeable staff will be on hand to offer advice and expertise to customers to help them discover, understand and choose their caviar, smoked salmon and other fine delicacies. Whether a Tuesday night dinner or a full blown festive event, Petrossian’s team will be on hand to advise customers on any of their shopping occasions.
Petrossian aims to give customers the opportunity to treat themselves whenever they feel like it and experience ‘The Petrossian Moment’, when any occasion can become special.
The deli counter will offer the chance to sample products, with smoked salmon sliced in front of the customer, tarama made on site and a seating area with food service. Patrons can discover Petrossian’s cult recipes, including the must-try Croque Caviar, foie gras, smoked fish platters, King Crab salad and of course the range of caviars.
Founded in Paris in 1920 by brothers Melkoum and Mouchegh Petrossian, the company is still fully family-owned today. Petrossian’s boutiques and restaurants have spread from the historic first location on Boulevard de Latour-Maubourg in Paris to New York, Brussels, Las Vegas and West Hollywood, and soon – London.