– UK based tech firm øxArt leads the way in bridging the gap between physical and digital art via NFT Deeds
– The debut art collection from øxArt – Pioneers, will be the first time renowned physical artworks, with artists from the 19th, 20th & 21st centuries, will be available to buy via NFTs
– Fine art collecting is now accessible to crypto art collectors in the metaverse, democratising the traditionally closed-off art world
London, 28th February 2022 – London based tech firm øxArt which specialises in blockchain technologies, launches its first curated collection of physical artworks sold via NFT Deeds featuring paintings by some of the world’s most distinguished artists including Warhol, Picasso and Renoir.
The collection, named Pioneers, will be showcased at an exclusive preview event at The Arts Club, London in the heart of Mayfair on Tuesday 1st of March.
The preview will be held in collaboration with Samsung UK, the official technology partner for the event. It will feature defining artworks by some of the world’s most renowned artists, which will be displayed on Samsung’s range of new-age HDR Smart TVs, including the flagship Neo QLED 8K TV.
The event will also mark the debut of øxArt’s collection, which will be a precursor for a series of exciting events, taking the collection Stateside for its official opening at the SXSW Festival in Austin, Texas, from 13th March.
øxArt’s NFT Deeds, the first of their kind, are legally binding ownership certificates which allows the physical artworks to be marketed and traded on the Ethereum blockchain ecosystem.
Each physical artwork is connected to a unique, digitally certified NFT Deed, which includes its certificate of authenticity and condition report. These will be available for sale on a variety of online platforms and events in both the physical world and the metaverse.
When an NFT Deed is sold on the Ethereum network, øxArt will facilitate the end-to-end transaction, taking care of all the logistics and paperwork. Once the transaction is completed, øxArt will store the physical artwork in a secure storage facility until the buyer decides to take physical delivery.
The NFT version of the artwork can be exchanged for the physical artwork at any time by the owner of the NFT Deed.
Dan Hastings, Vice President, TV/AV Samsung Electronics (UK) Ltd. says:
‘Innovation has always been our key focus here at Samsung, and through our partnership with øxArt, we will work towards a vision to bridge physical and digital art. As we build the future of art with Samsung’s products, we will also set foot in the NFT ecosystem, helping people explore, buy and sell NFTs, right from their TVs.’
Carlo Del Mistro, CEO at øxArt says:
‘The launch of the first øxArt collection could not be coming at a more exciting time to the NFT world. We are so fortunate to have artwork from some of the greatest artists of the last three centuries to share with our customers.’
We are tremendously excited to be merging the tech and art worlds together via NFT Deeds, making it more accessible to a wider audience than ever before.’