KUALA LUMPUR, MALAYSIA – 14 August 2024 – Coffex Coffee Malaysia is pleased to announce the successful conclusion of the Coffee, Planet & Us 2024 (C.P.U. 2024) event, an impactful gathering dedicated to promoting sustainability within the coffee industry. Held at Tap Room, Bamboo Hills, this exclusive event brought together key industry leaders, sustainable farming advocates, and coffee enthusiasts to address the urgent challenges of climate change and introduce the foundational ideas behind the MONO Origine movement.
We were honoured to have H.E. Ronald Ekitela, the High Commissioner of Kenya, join us for this significant event. His presence added an important global perspective to the discussions, reflecting the widespread importance of sustainability in coffee production.
MONO Origine: A Movement Towards Sustainable Change
C.P.U. 2024, an event served as a platform to introduce the MONO Origine movement, driven by the utter commitment to advancing sustainable practices and ethical sourcing in the coffee industry. The event highlighted the genesis of MONO and the potential of MONO Origine to contribute to reversing the effects of climate change through conscious consumption, and sustainable coffee production.
Kelvin Ngow, the founder of MONO Origine, shared his thoughts on the success of the event: “The discussions and ideas exchanged at C.P.U. 2024 reinforces our belief in the critical role that sustainability will play in the future of the coffee industry. The enthusiasm we’ve seen here today motivates us to continue pushing for ethical and sustainable practices.”
Event Highlights
- Climate Change Discussions: The event featured insightful discussions on the impact of climate change on coffee farming and forestry, focusing on how sustainable practices can mitigate these effects and ensure the resilience of coffee-growing communities.
- Industry Insights and Sustainable Practices: Presentations from top Brazilian coffee producer Marcos Croce of Fazenda Ambiental Fortaleza (FAF) provided attendees with comprehensive knowledge on agro-forestry and regenerative farming which is crucial for combating climate change, and Angel Barrera from Belco Colombia, delivered a valuable presentation highlighting his expertise and dedication to the development of a sustainable and high-quality coffee supply chain.
- Success Stories from Industry Leaders: Jason Loo from Contour captivated the audience with his humble success story and journey, while Terence Ho from Zus Coffee emphasized the critical importance of integrating sustainability into the coffee industry as a cornerstone for long-term success.
- Ethical Sourcing and ESG Compliance: The event highlighted the significance of ethical sourcing and ESG compliance in the coffee industry, providing attendees with a better understanding of how these practices contribute to environmental sustainability and improved livelihoods for farmers.
- Interactive Sessions: Attendees engaged in interactive networking sessions, fostering meaningful exchanges on sustainable coffee practices and strategies for implementing these practices throughout the supply chain.
Looking Forward
The C.P.U. 2024 event has set the stage for continued discussions and actions aimed at driving sustainability in the coffee industry, with MONO Origine playing a pivotal role in driving transformative change.
We are excited to continue our journey toward a more sustainable and ethically responsible coffee industry, building on the momentum generated by C.P.U. 2024.
Media Contact:
Masrini Elias
Corporate Affairs Officer
Coffex Coffee Malaysia
016-3282697
[email protected]
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