The new branded residences at Yenaier, Sultan Haitham City, combine contemporary living with hotel services and amenities. The first five purchasers will each enjoy an exclusive three-night stay in Mauritius or the Maldives.
MUSCAT, OMAN: Omani developer Adanté Realty has introduced SOCIO By The Lux Collective, a new collection of branded residences at Yenaier, its mixed-use development in Sultan Haitham City, Muscat.
Developed in partnership with The Lux Collective, the global hospitality group, SOCIO brand brings a bold, social and inclusive urban hotel approach to residential living, combining contemporary apartments with access to hospitality services and amenities.
SOCIO is a new hotel brand under The Lux Collective, designed around social connection, creativity and contemporary urban living. Its concept brings together purposeful professionals, digital nomads and culture-shapers, with spaces and experiences designed to encourage connection and expression. At Yenaier, this approach extends beyond the hotel to the branded residences, offering owners access to hotel amenities and services, including concierge support.
The residences form part of Yenaier, Adanté Realty's mixed-use development within Sultan Haitham City. Designed to bring different aspects of everyday life together, the wider development will include residential communities, the Adanté Business Tower, retail and community spaces, alongside the SOCIO hotel and branded residences.
Set within the natural landscape of Oman, Yenaier's architecture and landscaping draw inspiration from the country's mountains, sand dunes and natural environment. The development forms part of the wider vision for Sultan Haitham City, a new urban destination in Muscat.
Dr Aadil Thomas Alexander, CEO of Adanté Realty, said: “Yenaier is about creating more than a collection of buildings. It is about bringing together the places, services and experiences that make a community work, while staying connected to the landscape and character of Oman. Our partnership with The Lux Collective brings an internationally recognised hospitality concept into this vision, offering residents a different approach to contemporary living.”
To mark the launch, the first five purchasers of SOCIO By The Lux Collective branded residences will receive an exclusive three-night bed-and-breakfast stay at a participating The Lux Collective resort in Mauritius or the Maldives.
SOCIO By The Lux Collective residences are now available for investment and purchase. For further information, please contact [email protected] or call +968 79999 207.
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About Adanté Realty
Adanté Realty is an Omani real estate developer with more than 40 years of experience in construction and development.
About Yenaier
Yenaier is a mixed-use development by Adanté Realty located in Sultan Haitham City, Muscat. The development brings together residential communities, commercial space, hospitality and branded residences, with architecture and landscaping inspired by Oman’s natural environment.
About The Lux Collective
The Lux Collective (“TLC”) is a Mauritian-born global luxury hotel operator and manages brands LUX*, SALT, TAMASSA, SOCIO and Café LUX*. At the heart of its purpose, TLC makes each moment matter and cares about what matters. Putting people first is the core of TLC’s culture as well as staying true to the values of being passionate, responsible and innovative in all that it does. By providing comfort through thoughtful and exquisite designs, TLC creates experiences that make each moment matter for all guests. It is committed to operating in a considered and respectful manner that is mindful of future generations.
Through its signature Groupwide sustainability project Tread Lightly, The Lux Collective promises an eco-conscious stay throughout its hotels. Its partnership with Altruistiq, a group of CO2 experts, focuses on the environmental footprint and ensures that emission sources are tracked using the highest international Science-Based standard.
Growing the global presence, TLC currently manages 14 operating resorts and hotels in Mauritius, Maldives, Ile de la Reunion, China, Tanzania and Rwanda, and with 18 more hotels in its development pipeline in Africa, Asia and the Middle East.
An affiliate member of IBL, a major economic player in the Indian Ocean and a public-listed leader of the “Top 100” Mauritian companies, IBL is active in key sectors of the Mauritian economy, with a global portfolio of approximately 300 subsidiaries and associated companies.
About SOCIO
SOCIOis a bold, social and inclusive urban hotel curated for those who live with intention, curiosity and pace. Inspired by the word ‘social’ where people convene, SOCIO is where purposeful professionals, digital nomads, and culture-shapers connect. Built for expression, not expectations Socio is more than a modern hotel with a co-work hub. It is a brand with stylish vibes.
Media Relations
UK: Richard Morgan Evans, Emily Moss, Sapience Communications, [email protected]
Oman: Noreesha Ottali, Adanté Realty, Marketing Manager, +968 9506 9506, [email protected]
Global: Renee Lim, The Lux Collective, Vice President PR & Corporate Communications, +65 9680 5233, [email protected]