What is it about luxury cars that make people say wow? For many people, it is simply the glass windows, the plush seats, the superior audio systems, and the luxurious fabrics. For others, it is the exclusivity of owning one – not being able to have just anyone driving the same car. But for many, there is something more to luxury than just the outside look.
We are going to define a luxury car as a car that has superior materials, performance, technology, comfort, features, or accessories than all other similar vehicles of the same category. But that doesn’t mean that even top-end vehicles from brands without luxury status are not luxurious vehicles – even the least expensive of the major luxury brands can be very comfortable and classy. But what makes a luxury car so much more luxurious than something less expensive?
There are many cars on the market with very little luxury, if any at all, in fact. Cars such as Honda Civics and Nissan Armada were never especially popular with car buyers because they were so under-priced when they were launched. Even with the economy in the late 1990s, these two luxury brands continued to tout their superiority and cool image to consumers. But then, it may be that car companies just want to sell more cars rather than focus on making cars with real luxury appeal.
Since then, however, there has been a sea change in the way that luxury SUVs have been marketed. Luxury suVs have been boosted in features, interiors, and powertrains. Many manufacturers have added features such as passenger side airbags, auto upholstery, and power locks. They have also improved their gas mileage, improved ride and handling, and improved their manufacturing processes.
The Lincoln navigator is one example of how a luxury car can be enhanced without increasing its price. When it was launched in late 1990s, the Lincoln navigator had some big marketing budget; however, it was considered to be one of the most under-rated luxury vehicles of all time. Consumers loved the rugged personality and sleek design, and the Lincoln brand quickly became synonymous with quality and dependability. The Lincoln navigator has been improved upon again, with a host of new features being added to the current range.
It is not only the Lincoln navigator that has been given a face lift. In fact, some of the more common luxury SUVs on the market today have also been given a face lift. One such example is the Toyota Prius, which offer consumers plenty of storage space, quality construction, and a range of exciting features. The Infiniti SUV is another example of a luxury SUV that has been modernized, with a host of high-end features such as a host of power-efficient technologies and advanced safety features. Both of these examples of luxury suvs have also been given a host of upgrades.
Off-road SUVs have also been given a modern face by manufacturers such as Ford and Mercedes Benz. The Ford Escape and the Mercedes C Class sedans for example, have both been given a host of new features, ranging from larger brake calipers, front and rear bumpers, revised doors, wider and taller side skirts, and new body styles, such as the Grand Touring and the S model. Toyota’s Prius model, which is aimed at consumers who prefer a hybrid vehicle, received updates, such as increased strength in the suspension system, revised front and rear shock absorbers, front and rear bumpers, and other general aerodynamic improvements. General motors’ brand, GM, also gave its version of the Chevy Volt, a V-tech, a GMC Terrain that uses a series of small engines to power an electrically assisted transmission. Another example of an off-road SUV is Nissan’s XLR, which is designed to be used off road in all sorts of weather conditions.
Compact executive cars, which are usually export vehicles, have also been given a new look, thanks to an extensive marketing campaign in Europe. The launch of the compact SUV in Japan, the hatchback Nissan Quest was meant to counter the success of the Japanese mini, coupes, and compact cars in the global market. The launch has, however, not been a success in Europe, despite having a larger, more refined design than the Japanese hatchback. In fact, Nissan is still lagging behind in terms of sales, despite having launched the hatchback version of the car in Japan.